Omnichannel commerce with Dynamics 365
Dynamics 365 unifies your omnichannel commerce by connecting stores, e-commerce, marketplaces, mobile and logistics. You offer your customers a consistent, seamless experience while managing your operations from a single, integrated platform.
The challenges of omnichannel commerce
Customers want a frictionless experience across channels: reliable product availability, buy online and pick up in store, simplified returns and consistent prices. Without a unified omnichannel system, operations become fragmented and the customer experience deteriorates.
- Inconsistent data across web, store and inventory
- Stockouts due to limited visibility
- Complex returns and exchanges
- Unsynchronized prices and promotions
- Disjointed customer journeys
Omnichannel commerce with Dynamics 365
With Dynamics 365, you connect all your sales channels in a unified environment. The ERP synchronizes prices, inventory, promotions, orders and customer data to deliver a consistent experience at every touchpoint. Omnichannel features such as Click & Collect, Ship-from-Store, cross-channel returns and real-time inventory lookup improve customer satisfaction and sales performance. Teams get a clear view of orders and inventory, while management has reliable indicators to steer omnichannel commerce.
Our FiveForty expertise
FiveForty helps you build high-performing omnichannel commerce on Dynamics 365. We clarify your customer journeys, align your store / e-commerce / logistics processes and configure your rules: Click & Collect, returns, orchestration, promotions, order management. We synchronize your data to ensure full consistency across channels. With our expertise Retail & Commerce, we help you streamline the experience, reduce stockouts, increase conversion and manage your entire omnichannel operation from a reliable, connected system.
Key features of Dynamics 365 omnichannel commerce
- Click & Collect / Click & Reserve
- Synchronized prices, inventory and promotions
- Unified returns across all channels
- Real-time tracking of omnichannel orders
- Seamless store ↔ e-commerce customer experience
- A single view of customers and purchase histories
erp & chill
Why choose FiveForty?
From integration to maintenance.
Clear management, smooth reporting and shared decisions.
Well-managed processes and a team that is always there to listen.
Personal, responsive and always cheerful support.
Succeeding with omnichannel
Omnichannel rarely fails because of technology: it fails because of inventory accuracy.
Unified inventory and real availability
Showing availability by store transforms the online conversion rate, provided it is accurate. Theoretical inventory produces orders that cannot be fulfilled and destroys trust.
Click and collect
Order online, pick up in store: the store must be notified and prepare the order, and the customer must be informed at every step. The quality of the journey depends on these notifications.
Ship from store
Shipping from the nearest store, or from the one holding dormant stock, reduces lead times and improves turnover across the network. The best source still has to be chosen automatically.
Cross-channel returns
Bought online, returned in store: the ERP must trace the origin of the sale, refund through the right channel and put the item back in the right place in inventory.
Single customer profile
Purchase history, preferences and loyalty points consolidated regardless of the channel. This is what allows an in-store sales associate to recognize a customer who usually buys online.
Prices and promotions by channel
One store price, one online price, one marketplace price: the rules are defined once and applied automatically in the right context.
A question? An answer.
Frequently asked questions
Dynamics 365 connects your internal and outsourced flows, structures costs and manages quality. Conventional software remains isolated and does not cover the complete chain.
Yes. Subcontracting in Dynamics 365 adapts to small and mid-sized businesses as well as mid-market companies thanks to modular, progressive configuration.
Depending on the number of partners and the complexity of outsourced flows, implementation ranges from a few weeks to several months.
Yes. Power BI makes it possible to track costs, lead times, partner performance and anomalies using synchronized Dynamics 365 data.
Most often on inventory reliability. Displaying inaccurate availability generates orders that cannot be fulfilled and destroys customer trust more surely than not offering the service at all.
An online order is shipped from the store closest to the customer or from the one holding slow-moving stock. The system automatically selects the best source based on inventory, lead time and cost.
The ERP traces the origin of the sale, applies the refund rule of the purchase channel and returns the item to inventory at the right location. Without this link, inventory discrepancies and disputes multiply.
Yes. Price lists are defined by channel, geographic area and period, with priority rules when they overlap. They are then applied automatically to the right sales context.