Dynamics 365 Commerce: unified POS, e-commerce and omnichannel
Dynamics 365 Commerce brings your points of sale, online store, marketplaces and back office together on a single platform. One product master, shared inventory and a single customer profile: your store teams and headquarters finally work on the same data. FiveForty, a Microsoft Dynamics 365 integrator, deploys this solution for retail brands, store networks and pure players.
What is Dynamics 365 Commerce?
Dynamics 365 Commerce is the commerce component of the Microsoft Dynamics 365 Finance & Operations platform. It covers in-store sales, e-commerce, call centers and marketplaces, built on the same management foundation as finance and the supply chain. In practice, a sale rung up in a store updates inventory, accounting and the customer profile in a single transaction.
A platform, not a stack of tools
Most retailers run a POS system, an e-commerce platform, a loyalty tool and an accounting ERP side by side, connected by fragile interfaces. Dynamics 365 Commerce removes these seams: the channels do not synchronize their data, they share it.
What sets it apart from POS software
A POS system takes payments. Dynamics 365 Commerce takes payments **and** manages: replenishment, margins by channel, promotions, loyalty and accounting. Sales associates see inventory in other stores from their register, headquarters sees the actual margin after discounts, all without exports or reprocessing.
For which company sizes?
The solution is designed for networks ranging from a few points of sale to international retailers operating multiple brands and currencies. The scope is rolled out in stages: often POS and inventory first, then e-commerce and loyalty.
Point of sale and store operations
The POS is the most critical point of contact: it must be fast, reliable and connected to the rest of the system.
A register connected to network-wide inventory
From the register, the sales associate checks availability in other stores and in the warehouse. They can offer an order for delivery or pickup at another store rather than losing the sale.
Offline mode
If the connection goes down, the register keeps working locally and then resynchronizes. Across a store network, this resilience is not a technical detail: it is the difference between an inconvenience and a lost day of revenue.
Checkout and payment methods
Cards, cash, gift cards, credit notes, split payment. Standard integration with Adyen secures transactions and simplifies the reconciliation of receipts with accounting.
Clienteling and assisted selling
The sales associate can access the customer’s purchase history, preferences and loyalty points. They can personalize their advice and complete a sale on a tablet, on the sales floor, without making the customer wait at the checkout.
Daily operations
Opening and closing registers, cash counts, inter-store transfers, cycle counts, goods receipt: field tasks are built in, not offloaded to another tool.
Returns and exchanges
An item bought online can be returned in store, refunded to the right payment method and put back into stock in the right place. Traceability of the sale’s origin is preserved.
“ A sales associate who has to say "I don't know if we have it" has already lost the sale.”
E-commerce, marketplaces and omnichannel
Customers no longer distinguish between channels. Neither should your system.
An online store powered by the ERP
Catalog, prices, availability and product listings come directly from the central master data. No more duplicate entry and no more gaps between what is displayed online and what is actually in stock.
Click and collect and in-store pickup
The customer orders online and picks up in store. The store receives the order, prepares it and notifies the customer: the journey is managed end to end in the same system.
Ship from store
An online order can be shipped from the nearest store or from the one holding slow-moving stock. You reduce lead times and improve turnover across the network.
Marketplaces and multichannel selling
Marketplaces become channels like any other, with their own price grids and availability rules, with no separate instance to maintain.
Unified inventory and real-time availability
Showing reliable availability by store transforms the online conversion rate. It is also where most omnichannel projects fail: without shared inventory, the promise does not hold.
Call center and remote selling
Advisors access the same catalog, the same inventory and the same customer history as the store, and can take an order or handle a complaint without switching tools.
Products, prices and promotions
This is where margin is made or lost, and where spreadsheets do the most damage.
Product master and variants
Sizes, colors, variants, kits, seasonal products: the catalog structure must reflect your commercial reality without multiplying unmanageable SKUs.
Price lists by channel and by region
A store price, an online price, a marketplace price, prices by country or by retail brand. The rules are defined once and applied automatically to the right context.
Promotional mechanics
Percentage or fixed-amount discounts, bundles, free products, coupons, sales, time-limited promotions. Promotions stack according to priority rules that you control.
Actual margin after discount
The often overlooked point: knowing the margin after promotions are applied, by product, by store and by channel. That is what makes it possible to decide on a commercial campaign rather than simply endure it.
Managing shrinkage and breakage
Known and unknown shrinkage, expired or damaged products: discrepancies are recorded, justified and factored into profitability calculations.
In-store labeling and display
Label generation, shelf price updates and consistency with the POS: a price discrepancy noticed by the customer costs more than it seems.
Loyalty, clienteling and customer data
In a saturated market, customer knowledge is often the only asset your competitors cannot copy.
Integrated loyalty program
Earning and redeeming points, loyalty tiers, targeted benefits: the program works the same way in store, online and by phone, with no parallel database.
Single customer profile
Every interaction (purchases, returns, complaints, participation in a promotion) feeds a single profile, accessible to sales associates and customer service alike.
Segmentation and targeted campaigns
Purchase data makes it possible to build real rather than theoretical segments: dormant customers, high-value customers, promotion-sensitive customers, buyers of a specific category.
GDPR and consent
Consent collection, retention periods, right to erasure: these obligations are configured in the system rather than relying on manual procedures.
Measuring sales performance
Average basket, conversion rate, sales per associate, sales index, contribution of each channel: available in real time with Power BI.
Merchandising, B2B and artificial intelligence
Three dimensions that set a modern commerce platform apart from a simple sales tool.
Merchandising and catalog management
Assortments by store or by region, featured products, complementary products, and management of collections and seasons. Merchandising is managed from the same system as inventory, which ensures that you only promote what you can actually sell.
Order orchestration
An order can be fulfilled from the warehouse, from a store or by a supplier via drop shipping. Orchestration automatically chooses the best source based on inventory, lead time and cost, then tracks execution through to delivery.
B2B commerce and indirect sales
Beyond selling to consumers, the platform manages business accounts: negotiated prices, restricted catalogs, purchase approval workflows on the customer side, recurring orders and indirect sales through resellers.
Mobile point of sale
Mobile point of sale makes it possible to take payments on the sales floor, in the stockroom or at a pop-up event, with the same functions as the fixed register. This is what makes assisted selling without checkout lines possible.
Copilot and artificial intelligence
Built-in assistance helps write product descriptions, analyze sales performance and identify inventory anomalies. It also helps sales associates quickly find customer or product information.
Recommendations and personalization
Recommendation engines draw on purchase history to suggest complementary products online and in store, and to personalize offers based on the customer’s profile.
Positioning the solution correctly
Understanding what each tool brings keeps you from paying twice for the same function.
Dynamics 365 Commerce or standalone POS software
| Criterion | Self-checkout | Dynamics 365 Commerce |
|---|---|---|
| Visible inventory | The store | The whole network |
| E-commerce | Interface to maintain | Same master data |
| Promotions | By store | Centralized by channel |
| Loyalty | Separate database | Single customer profile |
| Accounting | Export that needs reworking | Automatic journal entries |
| Multi-country | Rarely | Native currencies and tax regimes |
The right criterion is not the license price but the total cost of the interfaces, the re-entry and the inventory discrepancies they generate.
Our services for Dynamics 365 Retail & Commerce
FiveForty supports retailers and commerce businesses in implementing and optimizing their omnichannel operations on Dynamics 365. We analyze your processes, structure your product models, synchronize your store and e-commerce flows, and integrate your POS systems and promotions. Our approach combines retail expertise, a strong grasp of operational challenges and a management perspective to deliver a smoother customer experience and lasting performance. We work from design through maintenance to strengthen omnichannel consistency, improve efficiency and increase your sales.
- Retail & omnichannel process optimization
- POS / e-commerce / store integration
- Configuration of prices, promotions and catalogs
- Inventory tracking and product availability
- Retail team training
- TMA and continuous improvement
Our rollout methodology
We start by scoping store processes and logistics flows, then roll out in waves: a pilot store, a stabilization phase, then rollout across the network. This approach limits operational risk and allows field teams to take ownership of the tool before it is extended everywhere.
Store team training
Retail turnover calls for short, repeatable training paths. We build the materials and train internal champions so that the retailer becomes self-sufficient.
Maintenance and enhancements
After go-live, our application maintenance provides store support, version upgrades and the addition of new channels. Also explore our industry-specific approach on the page retail ERP.
Our Dynamics 365 modules
A question? An answer.
Frequently asked questions
Dynamics 365 Commerce is Microsoft Dynamics 365’s commerce solution. It brings together point of sale, e-commerce, marketplaces and the call center on the same foundation as finance and the supply chain, with a shared product master, inventory and customer profile.
A traditional POS software handles payments in a single store. A Retail & Commerce solution manages the entire network: shared inventory, centralized pricing and promotions, loyalty, automated accounting and a consolidated view of margin by channel.
Yes. The Dynamics 365 point of sale has an offline mode: it continues to process transactions locally and then automatically resynchronizes when the connection returns. An essential requirement for a store network.
Yes. These journeys are native: an order placed online can be picked up in store or shipped from the store holding the stock, with picking tracking and customer notification.
Promotional mechanics (discounts, bundles, free products, coupons, sales) are defined by channel, region and period, with stacking and priority rules. The system then calculates the real margin after discounts are applied.
Yes. The program works the same way in store, online and by phone, with a single customer profile fed by all channels, and no parallel database to synchronize.
Yes. The solution is rolled out by scope: a network of a few stores can start with POS and inventory, then expand to e-commerce and loyalty. International retailers benefit from native multi-currency and multi-country management.
A scope focused on POS and inventory can be rolled out in a few weeks in a pilot store. A full network rollout, with e-commerce, loyalty and data migration, generally takes several months depending on the number of points of sale.